What is Ambient Media?
Any kind of advertising that occurs in some non-standard medium outside the home. This type of advertising is fairly new, dating back to 1999 and originally established in the British market. Ambient media advertising can be used in conjunction with mainstream traditional media, or used equally effectively as a stand-alone activity. The key to a successful ambient media campaign is to choose the best media format available and combined with effective message.
The following are some reasons for the growth of ambient media:
- A decline in the power of traditional media.
- A greater demand for point-of-sale communications.
- Its ability to offer precise audience targeting.
- Its general versatility.
|Huge footprints left in the sand on Santa Monica Beach, complete with a crushed lifeguard vehicle for the new King Kong 3-D attraction, which opened at the Universal Studios Hollywood theme park last summer.|