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STAGES OF TEAM FORMATION

Forming. Storming. Norming. Performing … Adjourning. I love using the stages of team formation as a tool to set expectations, preemptively address challenges, and point out what success looks like when a team assembles. This tool became part of my playbook during my time at Lee Company. As a marketing team, we had a clear…

23 years and 11 days

23 years and 11 days ago, I tied the laces of my oversized Brahma boots and took one last look at the room in which I slept the night before. Boxes with clothes, toys, and books were piled against the wall with the promise of soon reuniting with us. That promise was broken. In one…

Habemus Literary Representation

I am officially represented by the wonderful Jennifer Mattson! Joining the Andrea Brown Literary Agency is a dream

Marketing lesson from a 3-year-old

My 3-year-old brother taught me one of the key principles of marketing. I carry this lesson with me every single day.

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